Any guidelines to improve Site Speed?

I want to give our development team some information regarding how to best speed up our Magento Website that they are developing.

I understand that achieving a high Google PageSpeed score for it might be a pipe dream but as we really care about our customer experience more than the PageSpeed score I was hoping the community could share any tips, guides or guidelines they have found practically useful to make their magento store as fast as possible

We are currently developing on Cloudways with a 4 GB Digital Ocean Server based out of Bangalore. Our customers are primarily in India and we currently get between 1500-2000 visitors a day and hope this scales once we launch our new website.

submitted by /u/stuli1989
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