We are using the official Meta Plugin to provide our product and conversions data to Meta.
This hopefully should provide the pixel as well as Conversions API data seamlessly.
While the catalog syncing is pretty great – better than we could get with feed plugins the Conversions information leaves a lot to be desired. We are getting Catalog ID mismatches as well as not enough Click ID information for best de-duplication.
Anyone who has implemented this for their customers stores – any advice on how to optimize this plugin? What should I tell my developers to focus/fix so that this can work.
Without it we are struggling to scale Facebook ads as there is just not enough information going to Meta and the ads are simply wasting money…
Any advice would be extremely appreciated.
For reference our website is: https://www.artlounge.in
Here’s the link to the plugin: https://commercemarketplace.adobe.com/meta-meta-for-magento2.html
submitted by /u/stuli1989
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