My team will be migrating an eCommerce store from Shopify to Magento for a client. Over the past six months, the client has invested quite a bit in SEO improvements on the Shopify website. This effort included the creation of three SEO-optimized product landing pages and various technical SEO enhancements, which have successfully increased organic traffic, user engagement, and online sales.
As we proceed with the overall website redesign and migration, I’m concerned about the potential loss of SEO traction. Could anyone with experience in migrating from Shopify to Magento offer any advice to ensure that we maintain, or even enhance, our SEO performance post-migration? Specific insights on handling URL redirects, maintaining meta tags and descriptions, or any adjustments needed in Magento to align with Shopify’s SEO setups would be helpful.
The new Magento site will use a customized version of the Porto template: https://www.portotheme.com/magento/porto_landing/
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