Looking for some second opinions here…
I am the digital marketing manager for a religious goods company. We have a brick-and-mortar storefront as well as an online store. We are actively trying to pivot more towards the online store and growing our nationwide as well as international customer base – to rely less on brick-and-mortar sales. We currently operate on a Magento 2 system. We have a developer team that built our site and backend on the community open source version. I am relatively new to the company and worked very hard on new marketing efforts and unique content/material for the last few months. I’ve seen that all of these efforts have increased traffic to the site, but conversions and sales have not increased at all – possibly even gone down. Besides this, we constantly have problems with Magento, troubleshooting orders, fixing our custom backend solutions, and aligning inventory/order fulfillment correctly. It seems like there are too many little pieces that are all custom coded together, lots of parts to go wrong. To keep going on why I personally think Magento isn’t great for us…if we ever want to make a change or an upgrade or try something new, we have to get it custom coded. We often just opt to not makes changes or upgrades because of the time and money required with buying a new plugin and having our developer code it in. Our site speed is extremely slow…4 seconds+…and the product catalog front-end is a mess of filtering and attributes, making it nearly impossible to browse for a customer.
These are all reasons that I’ve been heavily considering a switch to Shopify recently. I’ve had a few calls with a Shopify rep already, talking about migration process, upsides of Shopify, and associated costs. I just wanted to share this to see if there is more I should be thinking about or if anyone else has been in a similar situation and made the switch (or not and why). For more background, our company has one warehouse location (that supplies the online store + brick-and-mortar store) that is connected to our physical store. We do about $1-2m sales a year with a team of about 10 full time employees (most not very tech savvy and going to be reliant on me to bring about these changes and teach the new system).
I really appreciate any advice or thoughts for my company!
submitted by /u/Historical_Tart_4871
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