Have we reached feature parody?

I’m looking for opinions. Do you think we’ve arrived at near-feature parity between eCommerce platforms like Magento/Adobe, BigCommerce, Shopify, Shopware, Optimizely, Salesforce?

If we strip away our coding bias and simply think about the evening up of feature sets in the last 18 months. I feel like things are pretty close.

I say this, because we are really getting into the price wars. Shopify is increasing, Adobe cant seem to figure out their never-ending struggle with price point. BigCommerce seems to have the basics dialed in but 3rd party items (like Shopify) can drive the TCO up.

There are some stand-out features and possible positioning for future-proofing but from a B2C perspective, I feel like we’ve kind of arrived.

B2B is a bit of a different story. But I’m interested in your thoughts or if you want to go hog wild maybe a podcast/blog post type thing. Prove me wrong/right?



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