Order Source into Magento?

Hi all 🙂

I’ve been working in online marketing for the last 30 years – this is the second time / business Ive worked in that uses Magento…

I would like to see usual BI KPIS – Orders, Revenue, Sales etc etc – by Source, eg Google CPC, Bing CPC, Google Organic etc etc

All pretty bog standard marketing stuff – cant believe we’re the only Magento user wanting to… track where our revenue’s actually coming from?

Sarc / annoyance /off – but how are people doing this?

Have usual stack – MCE 2.4.6, GA4, GTM etc etc.

TIA 🙂