Product Options Popup

I would like to try to replicate the add-to-cart experience of weathertech.com, in that for any product that requires additional information (to ensure vehicle compatibility for example), a popup appears with illustrations that explain the question being asked. For some products, there are multiple questions asked that are broken up into several slides in the popup (Does your vehicle have a floor shifter? Next question in a new slide: Does your vehicle have floor mat retention clips? and so on). Is there a word for this type of checkout flow that I can seach the web more effectively to learn how I might achieve this on Magento? I am hoping there exists a third party module to expand to this functionality

https://www.weathertech.com/cadillac/2014/cts-v/cargo-liner/

submitted by /u/tulsadrones
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