How to set up Google Analytics eCommerce Tracking with Tag Manager in Adobe Commerce?

Google Analytics comprises diverse reporting features, which help the organizations to understand their market position and their overall performance in a specific period. The various features of google analytics include eCommerce tracking, conversion, and goal-related tracking, demographics, visitor segmentation, and funnel visualization.

Setup GA for Adobe Commerce (Magento) in five steps:

  1. Prerequisites for Google Analytics
  2. Configuring General eCommerce Tracking in Google Analytics in Magento 2
  3. How to Set Up Google Analytics Enhanced eCommerce Tracking in Magento 2
  4. Authenticating Your Analytics Connection
  5. How to Set Up a Google Tag Manager Account

Setup GA with step by step Visualize guide from blogpost set up Google Analytics eCommerce Tracking with Tag Manager in Adobe Commerce

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